The Analysis Of Snack Book’s Publishing Phenomenon

Books could be divided into novels, education, science and technology, management,humanities and social science, life and children, inspirational, literature and art, and othercomprehensive reading and so on according to different styles.People’s utilitarian desire to obtain information with high-speed is highlighted because ofthe social life rhyth’ms speeding up, the irse of online media.Information channels are gradually diversified; the traditional paper books, peirodicalsand other cultural carrier are facing huge impact."Fast food culture" permeate almost every aspect of social life, from carefully packagedentertainment magazine to colorful pocket books, from the youth, cartoon, martial arts,fantasy novels to a wide vairety of classics abridged edition and classic spoof drama, fromi’nstant entertainment fashion to the new humans crazy fun, laughing and play.S’nack books publishing is as a good example of “f”ast food culture. What issnack book publication?Simply put, it is that books are published in the fastest speed with least invest and most profit, such that the books are alt embracing but quite similar in content with lower quality, which make them unworthy of reading and collecting, shortly resident time and unimpressive. This kind of book has different varieties, homogeneous or similar content, bad reading andretaining value. And they cannot give deep impression for a person.So they always be keptfor a short time in people’s hands. The emergence of the "garbage book" is the integratedembodiment of its utility and social impetuous mentality. It waste the limited resources in ourcountry，restrict the healthy development of the publishing industry, and become seriousobstacles of the great development of socialist culture prosperity. It cannot meet people’sgrowing mateiral and cultural needs and rich people’s spiritual life, at the same time; it makesgreat negative impact on the formation of the value oirentation of the reader and the spread ofadvanced culture, or even misleads readers.To solve this problem, we have to understand the performance, characteirstics and important influences of this phenomenon. So as to find out the subjective and objectivereasons and put forward some scientific and effective measures.In the end, an open market,free and orderly competition environment will return.