Research On Targeted Advertising Communication Model Based On Internet Of Things

With the rapid development of information technology, Internet of Thingstechnology which has been called the third revolution in information industry hasreceived extensive attention, it has an important role in accelerating economic andsocial development, and has become an important driving force of the current worldeconomic and social development. As the modern economic indicator, theadvertising industry has extremely high sensitivity and stress to economic and socialdevelopment, and IT has a great role in promoting economic and social development.Therefore, Internet of Things technology which in the forefront of informationtechnology will will greatly promote the development of modern advertisingindustry. Internet of Things technology application as an opportunity, a newadvertising communication model form is. This article is in Internet of Thingstechnology as the basis, creativity put forward targeted advertising communicationmodel based on Internet of Things. This model is a model which truly meet theneeds of the audience and provide good service for the audience. Compared with theprevious advertising communication model, targeted advertising communicationmodel based on Internet of Things realizes four breakthrough: the communicationprocess from the circulation to the super cycle, the communication mode frompoint-to-plane to point-to-point, the communication terminal from the total to theexclusive, the communication results from the impact of to the effectiveness of.This thesis is divided into five parts:The first part is introduction. Mainly on the topic background, purpose andsignificance, the domestic and foreign research situation analysis, define theconcept of Internet of Things, targeted advertising, targeted advertising based onInternet of Things, communication mode, and define the research content, methodand the frame, to pave the way for the following research.The second part is the cloud pipe-aend technical system composition oftargeted advertising based on Internet of Things. This part is relying on Internet ofThings, through the research on cloud computing, intelligent pipeline and terminal,proposed the cloud pipe-aend technical system of targeted advertising based onInternet of Things, make clear the feasibility and valuen of this research, and lay thefoundation for the following research.The third part is the communication mode constructionthe of targetedadvertising based on Internet of Things. First, analyse the evolution of theadvertising communication model, describes the structure and characteristics of thecommunication mode of different times ad; then specifically addressed the communication elements, structures and processes of targeted advertising based onInternet of Things; Finally, clarify the communication mode characteristics oftargeted advertising based on Internet of Things.The fourth part is the business model design of targeted advertising based onInternet of Things. Analyse the evolution, types and development strategy of thebusiness model of the Internet of Things, grasp the law of development of thebusiness model of the Internet of Things, Through the reference and improvement ofthe existing Internet of Things business model, design targeted advertising businessmodel based on Internet of Things, to achieve the practical application of the thebusiness model of targeted advertising based on Internet of Things.The fifth part is the conclusion. This section mainly summarizes theinnovations and the inadequacy made in the course of the study, pointed out thefuture outlook and ideas of targeted advertising communication model based onInternet of Things.