The Value Orientation Study On Controversial Figure Reports During Social Transition Of China

The social transition as the writing background, this essay uses Southern People Weeklyfigure reports as the case study and builds the value orientation of controversial ones as theanalytical framework, utilizing literature review, empirical study, text research, etc. to researchcomprehensively.This essay firstly states Chinese society is going through a profound historical period oftransformation-social transition. Policies and philosophy of this period not only require thematerial aspects of the socio-economic deep changes, but also spur fierce collision ideas andlisten to constantly inclusive values. Media have influenced social members’ thinking mannersand value orientations now and then, with audiences depending deeply on social media. At thebackground of audiences’ stronger self-consciousness and media marketization, Chinese newsmedia’s figure reports also undergo a deep reform.Secondly, this essay make necessary definition and interpretation of the core concepts-“social transition”,“value orientation”, and “controversial figure reported”. Then it looks backon the tradition of our typical figure reports and their simple propaganda value orientation. Basedon these, it clarifies a series of obvious changes of figure reports during social transition:media-audience relation, figure report concept reform and the evolution of media figure reports;especially focuses on Southern People Weekly to research the significance of controversialfigure reports. The content contains the interviewers’ characteristics, the controversial figures’values and comments on these value orientations as a start, combined with text analysis oncontroversial figures of this magazine.Southern People Weekly controversial figure reports not only contain concerns of thereporters, editors and the whole media grasping the characters and the social beat, enrichpeoples’ ideas, but also display the diverse social value orientation. The controversial figureimages on mainstream media represent the whole society’s value estimation towards them.Research on value orientation of controversial figure reports, analyzing how media reportingthese social figures, displaying how figure reports picking up humanistic spirit, could encouragemedia to make contribution to the establishment of social main value system and play a positiverole to our society. This will contribute to gather a huge number of readers attracted by thereports, earn good social effects and finally seek an invincible position in the media market,especially at current urging media change social background.This essay would try to sort out concept and connotation of these reports and pick up the humanistic spirit, at last, carry out the necessary thinking and exploration, and propose back to“Kindness”,“Equality”,“Based-on-people-oriented” value, hoping to help the establishment ofsocial main value system.