"Network Ugliness" Of Operation Mechanism

With the development of the computer technology and the arrival of the networktimes, the ugliness judgment which is regarded as a unique network phenomenon hasbeen aroused great concern in public, as well as great attention and research interest ofmany subjects. This research keeps a footstep in the discipline angle of the sociology.Meanwhile, according to the research methods of some disciplines (e.g.communication studies, social psychology, etc.), it puts the operation mechanism ofthe ugliness judgment through the network under the background of the great socialenvironment and carries out investigation on it. The purpose of this research not onlylies in great attention to the phenomenon of the ugliness judgment through network,but also focuses on the relationship between the ugliness judgment and social reality,as well as the development trend. Based on the analysis towards the specific cases, itcarries out analysis on the development generality and difference of different uglinessjudgment cases from various dimensions, such as the generation and development ofthe ugliness judgment, related characters, types, etc. In addition, based on such point,it attaches great attention to the analysis on the operation mechanism and key nodes ofthe phenomenon, and performs reflection on it, focuses on the ethic paradox of itsgeneration, reality effect, and refraction in the multi-culture of the network. Fromwhat has been analyzed above, this paper finally puts forward specific measures foradopting the strength and avoiding the weakness, and also the trend of the futuredevelopment, with the purpose of making contribution to the management of relateddepartments towards the network society.