Research On The Role Of "star Effect" In The Promotion Of My Country's Table Tennis Super League In The Context Of "Internet +"

Realizing the development of sport industrialization is one of the significant strategies of China's sport development.China's sport development.China Table Tennis Super League has over ten-years-history with enormous public base,and its athletes' competitive level reaches world class which maintains the level of competition.What's more,the league almost includes all the table tennis stars around the world.However,although with the highest table tennis competitive level,the league only has little effect which is far away from its title "national sport." There are numerous people in China love table tennis,but only quite a few people will go to in stadium to watch CTTSL,why?It is well known that "star" has huge market appeal.The success of NBA mostly owes to the implement of mature "idol production" and star development strategy.From Jabbar to Jordon,then to Kobe,it is these generations of super star that build NBA into a world's top professional sports event which may give us some suggestions that will table tennis take an unusual road like this?The most outstanding table tennis team gathers in CTTSL,the coming of "Internet plus'" also brings new opportunity to CTTSL.We should take advantage of "star power" of these stars and forge CTTSL into a Chinese professional league just like NBA.This paper studied the status,value,influencing factors,development and utilization of the "star effect" of the China Table Tennis Super League based on the following research methods,li ke document research method,questionnaire method,interview method,logical analysis method,mathematical statistical method and so on.The result showed that:1.Current situation:the "star effect" of the China Table Tennis Super League is still not significa nt.There are also significant differences of the "star effect" among clubs due to the different star resources.The star resources are scarce,and the phenomenon of exploitation,underutilization an d waste of the star resources still exists.2.Value:the "star effect" caused by the China Table Tennis Super League plays an important rol e in the development of the league and even the development of the Chinese table tennis sports.The stars in the league can play many roles in raising the popularity of the league brand,enhanci ng the club's management vitality,driving the ball market,attracting businessmen,catching the media's attention,encouraging the growth of sports reserve talents,and promoting the mass table tennis and national physical fitness campaign.3.Influencing factors:this study provides useful reference for relevant departments to take reaso nable measures by analyzing and summarizing the main factors:such as popularity,conditions,st rategies,funds,ideas,levels and so on.Research suggestions:suggesting that in the current social background of "Internet +sports",the management and club leaders of the China Table Tennis Super League should pay more attention to the work of training,"packaging" and "creating" of the stars.They should fully recognizing the important role played by the stars in recruiting investment,selling tickets,attracting fans,soliciting media,developing the market and brand marketing.They should put more investment in training the stars,strengthen cooperation with the media,introduce foreign stars,improve the system of sports brokers,use various effective means to "package" and "hype"the stars,expand the star's popularity and influence power,and use the "star effect" to promote the professional,market-oriented and industrial development of the China-Table Tennis Super League.