Research On The Stigma Of Star Image In Internet Context

The problem of stigmatization is a common social phenomenon.People who bear stigmatization will be labeled with various negative labels,subject to discrimination and differential treatment,and gradually lose their reputation and social status.In recent years,with the rapid development of digital media and network technology,the Internet context has become a new space for people to obtain information and communicate with each other.The network is interactive and anonymous,so that stigma can be quickly removed from the real world.Spreading on the Internet has become a problem that everyone in the Internet context may face.Stars are more likely to become stigmatized objects because they are more concerned by the public and public opinion than ordinary people.The traditional stigma is imposed on the disadvantaged groups by the strong groups,but the emergence of the Internet continues to break this situation.Nowadays,people get a lot of information from the Internet every day.Due to the particularity of the star's identity and the convenience of the Internet,the Internet is full of information about the image of the star.The star image is the result of many factors.The star stigma is also In this way,the seemingly simple star stigma is actually the result of multiple social and cultural reasons.Stars are no longer a traditionally unattainable position and image.The public no longer believes too much in the authority group as before.In the Internet context,stars are increasingly becoming a disenchanted cultural consumer product.The connection between people on the Internet has become closer,the voice of the vulnerable groups is growing,and the relationship between the stars and the audience and the way of dialogue have changed.For the Internet,the timeliness of star events is extremely important.Therefore,in order to attract people's attention and seize hot spots,some Internet platforms do not hesitate to create information about stars in the form of tagging and stigmatize the star image,otherwise In addition,the public's group sentiment is also the cause of star stigma.The social identity of the virtual world of theInternet is gradually equalized.Both strong and weak groups can be stigmatized on the Internet platform,even if they were originally People with high authority in the professional field will be criticized and slandered if they appear a little wrong on the Internet,or if they express a different opinion than the perception of the stigmatizer.A series of factors have led to the increasing stigma of the star image in the Internet context,and the star group image has also been damaged,making the stigma of the star low and spreading quickly.The public has a stereotyped and exaggerated impression of the star image,And difficult to dispel.This article mainly takes Xukun Cai,a representative star,as the main research object,and draws on the stigmatization of Owen Goffman,the representative of symbolic interaction theory,to summarize the process of star stigma as labeling stars,strengthening discrimination against stars,and star status.The four steps of loss and star stigma formation.By analyzing the self-construction and public construction of star images in the Internet context,several main problems in this process are summarized,which is very important for the analysis of the causes of Internet context stigma.s help.Star stigma is affected by many factors,and the process of stigma will also bring many negative effects.Many star stigmas are accompanied by excessive hype.Strong stars are the focus of public and public opinion,which often causes more After much discussion and questioning,it is not uncommon for malicious and ugly stars to act.After being stigmatized,even if the star himself does not speak,his loyal fans will give partial feedback.Group emotions are difficult to control,and network interaction is easy to make the language extreme.The process can easily bring about cyber violence,aggravate the crisis of interpersonal trust,and spawn new stigma.In the long run,it will form a cycle of “stigma-counterattack-cyber violence-stigma”,affecting the healthy development of the Internet environment.This article considers the star itself,the government,the Internet platform,and netizens in four aspects,and puts forward countermeasures and suggestions to remove star stigma in the Internet context.Stars should improve their image management capabilities,improve their business capabilities,establish correct values,and play the role of public figures.They must have the correct prevention and response strategies for crisis events,and respond calmly to stigmatized events to minimize the crisis as much as possible.In order to turn the corner;the government should increase the supervision and management of the Internet order and promote the improvement of relevant policies and regulations;the Internet platform should enhance its sense of social responsibilityand correctly guide the Internet environment;Internet users should abide by the Internet order,improve the ability to judge the right and wrong of Internet information,and use it correctly The Internet promotes the positive and healthy development of the Internet environment.