Research On Innovation Of College Students’Ideological And Political Education Under The Background Of New Media

New media as a great development and flourishing in today’s era of new media technology, with its openness, diversity, interaction, convenience, individuality for the propagation characteristics, penetrate into people’s social life, profoundly changing the message body acquisition, processing and dissemination of information and other acts. Groups of college students is an important new media prior applications. According to the survey, at present, almost all of China’s college students are Internet users, of which90.5percent of college students use the Internet as an important channel of information obtained. Research under the background of the new media of the ideological and political education to fully understand the new media to the education environment, the education main body and the profound influence of the audience, and how to respond to the new media on college students and college students’ideological and political education of the challenge, in order to increase the effectiveness of the ideological and political education, to maximize the realization of the ideological and political education value orientation is forced to be strong and of great significance.New media has a network of information open, free, large, non-attribution spread has a natural correlation, for college students and school education is a double-edged sword. On the one hand, the traditional role of educators teaching materials authoritative status and impact. But the educational environment has been extended from the real world to the virtual space, Information "fence" in the gradual disappearance of the study of Ideological and political education also provide power to a variety of expansion. On the other hand, college educated as subjectivity, initiative to get highlights. New Media for the students to expand the interpersonal space, make their learning more autonomous, more rich spiritual world.This paper analyses the current new media’s influence on college students and ideological and political education for college students to bring opportunities and challenges, targeted explored the new measures to strengthen the ideological and political education.And has a tremendous challenge to the ideological and political education mission which is oriented of socialist core value system. So modern political education should to achieve the purpose of ideological and political education under the background of new media by strengthening the integrated management through government policy, establishing a new concept of media education, the concept of normalization, through technology strategy, content strategy, build new media platforms, to seize the high ground of new media, with the main strategy to enhance the educational background of the new media team building and highlight new media objects subject.