Countermeasures Of The Elderly Cultural Industry In Fujian

With the development of the national economy and the improvement of people’s life, the elderly population is growing at an unprecedented speed increasely. Under the premise of material life conditions the basic needs of older persons, the spiritual and cultural needs of the elderly are being more and more attention. The older cultural industry is to meet the person’s spiritual and cultural requirements for the purpose of the cause of aging. The study from a theoretical point of view expand combing clear positioning of older cultural industry, and refining the domestic and international development of the the older cultural industry advanced cases, and based on the development status of older cultural industry in Fujian, and to research data by questionnaires and interviews, industry analysis through the SWOT method, the research in Fujian is objective, comprehensive and systematic. To outline the opportunities.threat, strengths and weaknesses and countermeasures and suggestions of the older cultural industry are proposed for these factors affect the development of the older cultural industry.