The Cultural Environment Of Universities' Ideological And Political Educationand Its Optimizing Countermeasures Based On The SWOT Analysis

Under the backgroundof economic globalization,economic competition between countries increasingly fierce.The economic competition survives can not without the support of culture.Western developed capitalist countries use dominance on economy and science and technology to make cultural invasion for the socialist countries.The socialist countries people are influenced by western capitalist thoughts,beliefs,and culture,so as to achieve the aim of influencing people ideology.As the change of traditional and national conditions,we have to improve cultural vigilant in our country,attaches great importance to the cultural exchanges,strengthen the optimization of culture environment,in order to build socialism with Chinese characteristics to walk in the forefront of the world cultural power.As high culture in colleges and universities,university is the current leading edge of the collision of thoughts and culture in our country,the ideological and political education of university cultural environment is particularly important.Ideological and political education and cultural environment is constantly changing with the development of economic and political.In the study of the process of the ideological and political education's cultural environment in colleges and universities.We must face up to the internal issues environment and the external environment facing the situation.we shouldbased on the SWOT analysis method in the knowledge of management to deepen the study of ideological and political education's cultural environment and analysiscultural environment of the ideological and political education optimization countermeasures,so as to further improve the actual effect of ideological and political education in colleges and universities.This article launches the research from the following four parts:The first part,introducing the topic's research significance,the domestic and foreign research present situation,ideological and political education the connotation of cultural environment and SWOT analysis method;The second part,based on the SWOT analysis method,analysising the ideological and political education and cultural environment's strengths,weaknesses,opportunities and threats;The third part,havingthe three dimensions,material and cultural environment,cultural environment,network culture environment to propose optimization measures of ideological and political education's cultural environment;The fourth part,from in three aspects,the personnel training quality in colleges and universities,improvingthe actual effect of ideological and political education in university,strengthening the construction of harmonious campus in colleges and universities I,to propose the important significance of ideological and political education of the cultural environment optimization.