Study Of The Patterns Of Orienteering In China Commercial Operations

Along with the development of the society, people growing demand for sports, sport is no longer a patent, not only is no longer just for the sake of healthy body need products, sports fitness has gradually become an important part of people’s life. Orienteering as a sports for young and old. In many countries in the world is very popular, but at present in the academia of orienteering research mostly focus on the present situation of the orienteering and feasibility study, and research skills, physical training, the study of its business operations. This paper hope from the Angle of marketing the business operations of orienteering were studied. First of all, the present condition of the orienteering in our country to carry out the comb, mainly includes the main events orienteering of operation, the operation of orienteering club, orienteering in school and business, community orienteering and the present situation of the commercial operation, and other representative sports at home and abroad the present situation of the commercial operation of generalizations. The main body of the article from the influencing factors of orienteering in China business analysis. Draw step of orienteering business operating model to build in our country, include:understanding of orienteering market, analysis of orienteering marketing opportunities, design, marketing strategy and marketing mix of orienteering, construction of orienteering commercial operation mode. By the end of the article, the problems that exist in the orienteering in business operations, as well as the operational countermeasures should be taken are analyzed in the study. In this paper, the author mainly adopts the Internet website to consult, comparative analysis, literature search and interviews and other research methods, compares the business operations of orienteering comprehensive analysis. Hope that through the study of orienteering of commercial operation mode, can offer new ideas for the sustainable development of orienteering, more hope to meet people’s physical needs, in order to promote the development of people’s physical and mental health.