The Study Of The Influence And Countermeasures Of Mass Culture To University Student’s Ideological And Political Education

After reform and opening up of China, mass culture began todevelop as a new culture. With the rapid economic quicklydevelopment, mass culture has deep into every aspect of public life.Mass culture is to point to by means of modern mass production andto spread with the modern mass media, which in order to satisfy themass consumer culture. mass culture has kinds of communicationways,such as internet、advertisement、popular music、films andentertainment programs,etc. As to say, mass culture has played animportant role in our daily life. At the same time, university studentsare easy to receive new things. Mass culture also plays an importantpart in university students’ life, and the youth’s value has been deeplyinfluenced.The essay has four parts.The first part is the introduction. To clarity the meaning of theselected topic, the related to this topic research both at home andabroad. Indicate the research methods and the innovation of theessay.The second part is the summary of mass culture. First of all, itintroduces the definition of culture and the classification of culture, and then leads to the definition of mass culture. On the basic of thispaper expounds the four features of mass culture, and then there arethree mainly mass culture studies in western countries and therelevant researches of mass culture in our country. According toabove introduction, more clearly views about mass culture can begotten.The third part is to discuss about positive and negative effectswhich mass culture has made on university students’ ideological andpolitical education. There are four positive effects and four negativeinfluences. And then there are three reasons why mass culture hasmade these positive and negative effects will be studied.The fourth part is the impact of mass culture on universitystudents’ ideological and political education and the reasons for theimpact. In order to weaken negative efforts of mass culture, we needto take effective measures from three sides of government andschools and university students themselves. So the facial challengewill change to development of the chance. And our universitystudents can establish correct value.