Research On The Role Of Government In The Development And Leverage Of Legacy Of Major Sport Event By Taking Shanghai World Swimming Championships As An Example

When a mega sport event experienced in the temporary economic promotion,peopleneed to calm thinking what competitions have brought. To the host cityresidents,people are paying attention to short-term、explicit benefits,at the same timethey prefer to get a long-term、recessive benefit. To the host city,it isn’t host a simplemega sport event,but establish and operate a heritage-event legacy.In this paper, mega sport event legacy means it comes out and leaves because of themega sport event in every steps of sport event, and the total value of variousrecognized by people in many fields. The value of the mega sports events heritage isthe directly benefit of mega sports events on the host country or the host city and onall levels of economic, cultural, social and other long-term beneficial effect.According to form、domain and function and subjective and objective factors, themega sport event legacy can be divided into material and non-material legacy;politicallegacy、economic legacy、cultural legacy、social legacy、environment legacy、stadiumsand facilities legacy、experience and rules legacy、literature legacy、information andeducation legacy; within the plan’s legacy and without the plan’s legacy. The megasports event has the characteristics of live condition、vulnerability、diversity、mass andinheritance. To the mega sports events legacy, need to properly handle the relationsamong plan, development and leverage. Plan work should be in the first place, thesecond is the reasonable and orderly development, and at the last use the legacy.In this paper, the mega sports events legacy’s stages are divided to before and after theevents, before the events’s stage includes mega sports events legacy of the planningand development work; after the events’s stage includes mega sports events legacy ofthe development and used work. The mega sports events legacy is an important part ofthe city as a "public resources", it has great significance to the development of the city.In the activity of the mega sports events legacy, the government should be the mostimportant character,but it shouldn’t be the only one character, other character includespublic groups, academic institutions, media and business organizations, they are theactors, they develop and utilize the legacy with government. The role of thegovernment refers to before a mega sport event the government planning on theevents of legacy, and further rational development after the event, in order to realizethe effective maximization of the event legacy and effectively promote the legacy’ssustainable development. The government is the leader, support and supervision fromthe events legacy. The government should grasp to the relationship between globaland local, the government and the experts, the government and the marketing.Based on the world swimming championships of shanghai, research on thegovernment departments to the legacy of the development and utilization of the worldswimming championships. Before the event, the government collect all kinds ofresources and advantages and actively play a leading role; interacting with the publicand encourage the public to participate in the event related activities, transform thestadium into public fitness center after the event, promote the swimming culture andhold the retrospective of the event; build the sport and culture of riverside park, locatethe stadium, consider how to utilize the stadium; orderly and diverse transportationsystems; use the new technology, protect the original ecological, environmentalregulation; do adequate protection for the event; accumulate experience from theevent; play other character’s value. After the event, the government sum up theexperience of the world swimming championships; with communication of the politicand culture at home and abroad; diversified utilize the stadium after the event;do swimming popularization work; cultivate swimming talents,do swim to strengthensecurity; realize the sharing of literature and strengthen the utilization literature.Specific strategy: create the institutional environment; strengthen exchanges athome and abroad; improve the image of the city; play a role of the public; play a roleof the community; strengthen publicity and education; Establish the supervision andadministration department; Establish the supervision and administration department;attaches great importance to the incentive problems.