| The Shandong Bohai MBA education training center is a specialized in providing training for MBA forma students organization. Enjoy a good reputation in Shandong MBA test counseling in Shandong market, Liaocheng market share for four consecutive years ranked first. By Bohai MBA training center training, can guarantee the students through a one-time MBA national examination.At present, the domestic MBA test counseling industry competition is intense, in Shandong, counseling agencies of the same type are up to more than30. The training center of Shandong Bo Sea MBA, adopt the scientific and reasonable marketing mode, aided by the most authoritative teachers as well as a comprehensive and thoughtful service, to survive and develop in the fierce competition in the market.Firstly, through the analysis of China’s MBA education environment and situation, according to Potter’s five forces model analysis of MBA education in China all kinds of competitors. Through the SWOT analysis, the study of China’s MBA education has advantages and disadvantages, opportunities and challenges.Secondly, through the analysis of MBA test counseling market, come to the current MBA test counseling market is in a good historical opportunity for development. At the same time, the domestic MBA test counseling industry dragons and fishes jumbled together, competition is very fierce, Bo Sea MBA training center need to adopt the scientific marketing strategy, in order to survive and develop in the fierce competition in the market.Finally, the paper by the Bohai MBA training center how to the reasonable market positioning and market segmentation analysis, identified as the main market in Shandong. Leading to the development of competitive marketing mix strategy and good teaching services to improve the marketing mix strategy.Get a good verification specific practice this conclusion in Bohai MBA training center. |
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