Positive Energy: The Social Effects Of The Internet Age Idolatry

In the Internet age, idol worship, compared with the past has changed essentially, it becomes more and more a result of people’s self consciousness, people worship the idol is also more and more to the emotional, civilians, living near. Because of the network information age, mass public communication, resources sharing, makes the idol effect on the fans more quickly and focus. The interaction between the idol and fans and popular, fans and fans, the fans and the public is also more convenient and frequent. Effect of a series of the interaction with friction with a certain social effects, which caused by the worship of idols positive social effects can in turn have a positive guiding role on people. In words and deeds, idol literacy of people especially have a significant impact on adolescent’s mental life and personality development now, the author hopes to analyze and research the Li Yuchun’s fans "corn" which is a typical fan groups, to explore in the current network era, the worship of idols can trigger social effect, and actively guide how to for the younger generation of idol worship.The first part of the thesis first explains the idol worship in the network characteristics of the era, the era of idol worship has become the product of people’s self consciousness, with a strong personal emotions and self value orientation, more for life and the mass, showing the entertainment, civilian, characteristics of the entertainment and consumption. Also through the network to the fans of the network to strengthen cohesion--fans with idols links and network makes fans behavior tend to discuss how the network has facilitated the formation of fans group, On one hand fan groups can strength the idol worship, on the other hand it can strength between fans of cohesion, cohesion in this,"individual" to "community", the beneficial effects of personal things become "mass incidents", thus forming a strong driving force, causing huge social effect.The second part of the thesis discusses the idol worship of the social and economic driving force. The era of network, mainly to the entertainment and consumption of idol worship to create more realistic economic benefit. On the one hand, the idol star as a packaged commercial products, which itself has a certain market value, has to be consumed, can create economic benefits; on the other hand, in the Internet age, fan groups highly cohesive, fans worship of idols of consumption with this strong cohesion, consumer cluster effect to consumer goods, greatly expand the consumption quantity. According to the Li Yuchun’s fans and fans to produce economic discourse of idolatry to increase social and economic benefits:fans of idol brand loyal consumption to promote production; fans chase for idol endorse products to create the profit; fans of idols mimicry stimulate consumption.The third part of the thesis discusses the idol worship can promote a variety of cultural communication. Idol worship itself has a certain aesthetic culture on the inside, it reflects the people of the beauty, the dream, a kind of pursuit of the psychological needs. People worship the idol, choose idol, will also choose everything from outside to inside of the character of the idol itself has, as well as the idol can be created, associated to all the material and spiritual wealth, all aspects of the material or the spiritual wealth distribution in the social culture. Because of the huge communication network force, impact on the rapid expansion of the idol fans, the dissemination of culture spread in the form of point, line, surface:the idol to fans, fan groups are extended to the public, and the formation of cultural dissemination important pushing power. Based on the interaction between Li Yuchun and her fans describes the idolatry of fashion culture, the promotion of literary and artistic communication, promotion, public welfare, tourism and traditional culture and show how they spend their own culture to the world.The fourth part of the thesis discusses that idol worship can promote social welfare undertakings. The worship of idols to promote social welfare charity in fact can be understood as the fans because of the idol worship and social charity activities, relative to the "Star Charity","charity belongs to the fans". The charity with the idol star appeal, a charity from star to vast subject has "fans" groups, can absorb more ordinary people’s participation. Fan groups do charitable activities through donations and other forms of expression to the idol’s favorite idol worship, the effective way to promote the social welfare and charity work progress. The charity behavior of Li Yuchun’s fans "corn"--"Corn loving fund" and "corn volunteer" as an example to illustrate this point directly.The fifth part discusses the thinking of "positive energy" worship of idols. Network era of idol worship have positive affect,"positive energy" not only acts on the fans economy produced great economic impetus, multi-cultural influence and fans charity cause social welfare undertakings of pushing power, it can also effect in people’s daily life, to guide the habit of thinking mode and the behavior of people’s daily. The reasons of positive energy are analyzed, and expounds the idol worship of people especially teenagers moral thinking of the educational function, establish the correct educational thoughts of idol worship idol and moral guidance to play a positive effect of idol worship by proper choice of idol worship, idolatry, moral value excavation.