Adverse Factors Of Internet Opinion On Personal Morality Of Chinese College Students And Its Countermeasure

With the rapid development of information technology, networkmedia’s rapid popularization, the formation of public opinion is not onlylimited in the traditional mode, a new public opinion in this contextwas born--the network of public opinion, this model has become theexpression of self awareness of an important means of. Network publicopinion dissemination form particularity, so the speed of its developmentis more swift and violent, in recent years, almost every domestic andinternational major events or social phenomenon, will be in the networkcaused intense wave of public opinion, the large number of participants,the angle diversity, influential, and at first the effect of collegestudents is this special group. Network public opinion on CollegeStudents’ individual moral values the most profound effect.Social practice of college students participation in that, enjoy thenetwork public opinion at the same time, the individual morality but alsoby the test, network public opinion is a handle double-edged sword, the" invisible to the students individual morality effect is a very worthypeople to explore the issue of. A network of public space, the networkpublic opinion free discussion, has promoted the students’ democraticconsciousness and individual consciousness; and on the other hand, anegative opinion words, false network rumors wantonly breeding, makingcollege students personal morality by adverse factors challenge, causesthe university student network violence often occurs. Make the personcan not be ignored.In this paper, the main research direction is the network of publicopinion on the Chinese college students’ adverse effects, in-depth studyof network public opinion to Chinese college students’ personal valuesinfluence, including emotion, consciousness, behavior, personality andso on several aspects, points out that the network public opinion onChinese college students’ moral values influence is mainly due to theparticularity of network public opinion, college students subjectivefactors and family, school, social objective factors and form, on thebasis of this, according to the Chinese network public opinion situation,put forward to correctly guide students’ individual moral values of thenew proposal, advocate actively face the network public opinion situation,put forward scientific guide college students personal morality, fromfamily, society, the school, students’ own perspective to research,prevention, guide corrective supplement, in the network public opinionmore complex changes in the background, enable the college students toestablish correct moral concept.