Research On The Market-oriented Development Of Intangible Assets In Martial Art

Martial arts as a valuable cultural heritage of our country, has a long history andrich content and accumulation of huge market value of intangible assets, theformation of a long heritage and development process. The context of thecurrent PE reform deepening the development of sports industry is more andmore market-oriented and international, in the modern market economy systemto correctly understand the martial arts market value of intangible assets andmarket-oriented development and utilization of China’s martial arts for the futurethe good development of the industry and even the sports industry as a whole isimportant. In this paper, literature, case analysis, expert interviews, comparisonand logical analysis are reviewed, and concepts on the the Immaterial marketdevelopment path, combined with the characteristics of the principle ofintangible assets and martial arts that martial Arts intangible assets, includingthe martial arts of intellectual property rights, confidential information of martialarts, martial arts franchise, martial arts reputation (goodwill), intangible assets,resources, integrated development of the Shaolin martial arts and "symposium"innovation and the development model of the martial arts of intangible assets,for example, development mode, the value of the significance and limitations ofthree aspects of analysis of the the Immaterial market-oriented development pathselection as well as the characteristics of the analysis of the development statusof the martial arts intangible assets, and explore its development direction andstrategy to try to Immaterial the development of ways and modes of practicalvalue.