Study On Market Development And Marketing Strategies Of Songshan Shaolin Martial Arts Culture Industry

Songshan Shaolin Martial Art Culture is one of the excellent Chinese traditional sports cultural heritage. With the development of market economy, it has been passed from generation to generation for thousands of years, which has gradually formed a unique Shaolin Martial Art Culture industry system. Its formation and development play an important role in the development of Chinese traditional sports culture industry, and also becomes a successful model for Chinese traditional sports culture industry. In the process of everything’s development, there would be some problems, so as to Shaolin Martial Art Culture Industry.Based on the training market, traveling market, goods market and performing market of Dengfeng Songshan Shaolin Martial Art Culture as its research object, this thesis finished. During the researching process, the research method of referencing document, logical analysis, interviewing,questionnaire survey, field research and case study was adopted to have a deep analysis of problems appeared in the four market of Dengfeng Songshan Shaolin Martial Art Culture industry. Some suggestions was proposed according to the results of these researches to ensure a stable development of Dengfeng Songshan Shaolin Martial Art Culture. which also provide some lessons to other nations’ traditional sports industry development. It is helpful to form the complete industrial chain operation, to keep up with the development of society and the tread of times. Finally, it can carry forward the spirit of Chinese traditional sports culture.From the research of four markets and combine with the realistic condition of the development of Songshan Shaolin Martial Art Culture industry, We can draw the following conclusions: 1. Most of Shaolin Martial Art training school pay much attention to skill training which cause the lack of Shaolin culture’s teaching. So, the martial cultural essence of Zen can not be integrated in the development of martial art training school. Lots of negative news about this has been reported. 2. Songshan Shaolin Martial Art resort has a strong sense of commerce and lack of human feeling, which makes the visitors a low degree of participation and interaction. 3. Songshan Shaolin Martial Art goods market supplies low technology products, and few information was exchanged between the industries, some consumers have doubts about the goods’ quality sold in Shaolin Martial Art resort. 4. Songshan Shaolin Martial Art performing market lakes of performing facilities and serving concept, which doesn’t reflect the difference.To solve these problems, there are some recommendations on marketing strategies: 1. Putting Zen culture into Songshan martial art training market, using some special Shaolin culture to create a good martial art school brand and form a unique educational philosophy. 2.The relevant government departments should get involved into the market to improve the market environment and add activities to promote visitors feeling of participation and experience. 3. Enterprises should cooperate with each other closely, they should know the customer’s need through and try to keep a harmonious development among suppliers, vendors and consumers.4. Working staffs’ attitude should be improved, the performing market also need to promote its performing quality according to consumers’ demand. Attracting tourists with its unique Songshan Shaolin cultural performance.