Profit Higher Education Investment Strategy

Analysis of for-profit higher education investment strategy, you need to calculate the investment rate of return and cost of capital, both directly determine the investment intentions, political and legal environment, environmental and economic environment also affect the investment strategy.University of Phoenix’s investment strategy consists in four revenue strategy and cost strategy, tax strategy and the cost of capital to analyze. University of Phoenix’s revenue strategy performance:accurate market positioning, course content to meet the needs of consumers, to accept a variety of learning styles, strengthening teacher assessment in order to improve the quality of education services; their cost strategy performance:taught by part-time, compressed teachers wage costs through the virtual campus, choose low-cost training compression of the cost of school facilities; University of Phoenix also adopted a strategy to reduce taxes, and reduce the equity ratio of the cost of capital strategies. These four strategies are needed to cope with the inherent risk.Profit higher education operating environment in China and the United States, in the political and legal environment, tax policy in China and the United States, financial aid policies and quality management policies; social and cultural environment, the cultural traditions of the two countries, and for-profit higher education social needs; the capital environment between the two countries and development of the industry at different stages in the economic environment, this will result in the two countries for-profit higher education investment strategy differences.University of Phoenix Investment Strategy Implications for-profit higher education in China is that:the appropriate choice of campus mode, set the easy courses and degree-level marketing and the benefit rate, and make full use of private capital and capital markets to obtain funding for education, the choice based on their own operational phase financing strategies to improve student financial assistance system to the benefit of all students.