The Impact On The Mobile Phone To The Ideological And Political Education Of College Students And The Solutions

3G era to achieve organic integration of the Internet and mobilecommunications，to produce a fifth media after following newspapers, advertising,television, network—the new media of mobile. The new media increasingly changingpeople’s ideas，lifestyle and behavior. Nowadays, in the campus of the university, youcan see that the students play mobile phones everywhere. So we know that nearlyeveryone has a mobile phone in the university now. On one hand, the rapiddevelopment of the mobile new media brings a rare opportunity to the ideological andpolitical education work. On the one hand, the rapid development of the mobile newmedia brings a rare opportunity to the ideological and political education work.Onthe other hand, with the development of mobile phone technology and functionalityupdates, the phone new media posed a serious test for the ideological and politicaleducation of college students. How to effectively use the phone new media andoccupied the mobile new media propaganda initiative is an important issue forideological and political educators. This article consists of four parts:Chapters1and2,on the basis of the research status and a lot of references todefine the concept of phone new media, And research to college students by usemobile new media. Depth analysis of the factors that affect college students usemobile media.Chapter3, elaborate the challenges and opportunities of the new phone media tocarry out the study of the ideological and political education.The emergence of thenew mobile phone media provide a good platform for college students to show selfand express willingness, brought many favorable conditions for students, also providea broad spread of vector platform for ideological and political education work. Alsoencountered challenges：challenges to three views of education, media literacy andtraditional education model.Chapter4, the dialectic of new media, analysis of the feasibility of using a mobilephone new media to carry out ideological and political education work and theproblems encountered and the reasons. Chapter5,on the basis of the problems faced by the ideological and political education. Focuses on innovative countermeasures phonenew media to carry out ideological and political education of college students fromthe universities, society, the student and family.