Ideological Education For University Study Of New Media Environment

The new media represented by the computer and internet technology hasbecome an increasingly indispensible tool in people’s daily work and life. Against thebackground of globalization and the convenience generated by the informationtechnology, how to fully tap the advantages of the new media and minimize all itsdisadvantages so as to facilitate the moral education in universities better adaptingitself to social and economic development and meeting the growth demand ofmodern college students has become a very important topic of the era.The research, guided by communication theories, utilizes education, ethnics,sociological theories and adopts the approaches including case studies,documentation, and questionnaire survey in particular. The following problems andsituations are addressed in this research: birth, development, characters andfunctions of the new media; communication characteristics of the media and itsinfluence upon moral education for the college students; how the universities arecurrently using the new media in moral education with the case study of Weibo as anexample; influence of the new media upon the ideological and political education intoday’s universities.Based on the above analysis and exploration, the research draws the conclusionthat the influence of the media upon the thinking of the college students isdiversified. The emphasis of the thesis is to probe into the regular pattern ofinnovative moral education for the college students against the new mediaenvironment and how to construct effective education approaches that comply withthe new media environment. The author puts forward some new ideas for ideological&political education in the new media environment: Firstly, it is to innovate theeducation carrier in the new media environment; Secondly, it is to innovate theeducation concept. Only by considering the fact that the online media platform is sowidely applied and transforming the offline education concept at the same time, willthe ideological&political education in the universities be able to achieve the bestresult and create new prospects under the new media environment.