Study On The Essential Connotation And Evaluation System Of Government Communication Capacity

Along with the development of the information technology and social media, the public pay more attention to the public major information promulgator-the government. This is because the public information to help people understand the social environment, guide of individuals, organizations to carry out life, production activities, has become the biggest concern of the public. At the same time, the concept of the service-type government is deeply rooted in the hearts of the people of today; government needs to be one’s unshirkable responsibility to provide public information. Based on the current trend of social development, enhance the Government’s communication ability and construction government communication ability evaluation system has become the necessary way to improve the government’s ruling ability.The priority task of building the government communication ability evaluation system is in-depth exploration the nature of government communication capacity. Government communication ability is both important research fields of politics science, administrative science, and also a subject concerned with communications information and other disciplines concerned topics. Due to the less systemic research of government communication studies and the number of literatures related to the government communication ability is very few, so the first part of this paper focuses on the essence of government communication. This article formed the concept, modality, communication process and communication of government functions, various factors detailed analysis of government communication and mutual effects. On this basis, the connotation of a section to clarify the government communication ability evaluation system, to explore the evaluation of government communication mode, and indicate the premise and key points of basic construction work. In this paper, the evaluation model of choice, clear the evaluation system for government communication with control system primarily, supplemented by results oriented evaluation model. The advantage is that we can find the specific problem, various elements of the government in the propagation process is easy to be solved; and can be integrated into the government communication effect, inspect government more comprehensive strength. Constructing framework of government communication ability evaluation system draw on the experience of public organization performance evaluation methods-The Balanced Scorecard. Under the government communication capacity evaluation perspective, according to the elements of the government communication change Balance Scorecard links between dimensions and each dimension, construct the framework of evaluation system of government communication capacity. The constitution of an organic whole the government communication ability evaluation system by the element of communication, evaluation model comprehensive and scientific inspect government communication ability, provide a reliable reference for the improvement of government communication.