Positioning Of The Role Of County Government In Tourism Development

County-level government is one of the important roles in county-level tourism development. Development of the tourism industry according to the county real resources including the bellows benefits:expanding the industrial development space, achieving a reasonable adjustment and optimization of industrial structure, promoting the county, town and village levels infrastructure construction, improving the county and rural environment outlook, solving the problem of local rural labor surplus effectively, enhancing the county radiation function, and promoting the integration of urban and rural construction process. However, because of the special nature of the county-level administrative division, the own characteristics of tourism industry, and insurmountable flaws of market mechanisms, the tourism industry must take the government-lead strategic mode to develop.Leading role of county-level government in the development of local tourism has greatly promoted the development of the tourism industry and the county’s economic growth. However, the government was involved in tourism development will meet some problems that limitated in the management of the organization, due to the incomplete market information, government profit-maximizing behavior, government decision-making errors and other reasons. The specific performance including government failure, wrong definition of government functions and so on. In this paper, take Ningshan County in Shaanxi Province which located in the Qinling Mountains, and which had a rich ecological resources and developed tourism industry seriously in recent years as an example, investigate the role and position of county-level government in tourism development by analyzing the Ningshan County ecotourism industry advantages, tourism development status and the active management measures and practical problems of government. Besides this, try to find how to properly definite government in the tourism development in order to let government play an active and effective government functions, promote the development of tourism industry, and boost economic growth in the county.