| The emergence of micro-blog provides a platform to release information and interact with the publics for organizations, its characteristics of communication make it as a "weapon" of government organizations in network communication; But on the other hand, in the process of rapid development of the government organizations micro-blog, there are many problems, such as construction of disequilibrium, only pay attention to form, ignore the content, communication does not reach the designated position and other issues also gradually revealed. Therefore, it is of great significance that how does the government organizations use micro-blog for effective information dissemination and communication. In this study, through the interpretation of government micro-blog, for example to Governments’"News Release Micro-blog", and using four models of public relations theory for the framework, analyzed the information on it, then summarized the characteristics of it; Through interviews to examine the reception of information on micro-blog, tried to provide reference to the governmental organizations. The results of the study suggest that, the dominant model of communication was two way asymmetrical, but the best model for humans was two way symmetrical. |
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