Specification Study On Government Micro-blog Of Shanxi Province

Since micro-blog was certificated on one of the Chinese largest websites-sina.com. in2009August, micro-blog as a new media began to gradually step into the public and net friends’ view, and continued to be accepted,confirmed and loved by people from all stripes of society, and then micro-blog shows a strong momentum of development. With the rapid development of micro-blog, government micro-blog as a derivative of micro-blog has shown a trend of increasing. Shanxi Province, as a less developed central inland province, the development of new media inevitably presents obvious development characteristics and development limitations because of various factors of economy, politics, culture and social environment. In light of this situation, the thesis will choose all of the government micro-blogs in Shanxi on sina.com. as the research object, and through a detailed description of the status of its development, analysing its development model to find out its development limitations. On this basis, the author will propose some suggestions and measures from system security, communication strategy and individual and organization these three levels in order to make Shanxi government micro-blog much more orderly, healthier, stronger. healthier, stronger. And at the same time make the government micro-blog gradually correspond with the modern network communication environment, thus improving the communication between the government and the public, and promoting the transformation of the government functions, through which the micro-blog can better innovate and improve social management, and realize the aim of "government micro-blog for the people".