A Research Of The Government Official Micro-blog

Since Twitter launched in the United States, micro-blog has gradually become a platform fordisseminating top-public information and has made great influence on the modern society and public affairs.In the Jasmine Revolution in the Middle East in2011, the Twitter users had played a significant role inpromoting the political upheaval on Egypt and Tunisia. Although Twitter hasn’t entered Chinese market,the micro-blog of Sina or Tencent or other domestic companies have gradually flourished in recent years.As the most popular platform for exchanging information and opinions, micro-blog has become thegathering place of public views of the domestic social events and played an increasingly important role inthe process of dealing with social affairs. Currently, to strengthen social management and maintain socialstability in our country, special attention must be payed to the effect of the governmental micro-blog. Onone hand, the governmental micro-blog can reflect the social situation and public opinions, spread positivevoice and supervision the government by public opinions. On the other hand, as there is a part ofmicro-blog users who often irresponsibly publish false information that might meet some micro-blog users’mistrust of the society and the government. And in this way, the negative public opinions and non-rationalvoice are also widespread and that might bring great challenge of the social harmony and stability. So it isimportant for the the governmental micro-blog to release accurate information to ensure the public havecorrect understanding of the facts.The spread of public opinions through micro-blog has the feature of disseminating the hot issuessynchronously from different resources. Besides, micro-blog also has the propagation characteristics ofimmediacy, cluster, decentralization and self purification. Meanwhile, the great interactivity of micro-blogpublic opinion transmission has made micro-blog become the most important way to spread informationcurrently. It is clearly that the speed of interpersonal communication is far more quickly than traditionaltransmission modes. However, because of the fragmentation of information chain, the amplification ofinformation released permission, the devolution of supervision power and the unlimited reduction ofinformation, it has brought great challenge for the related administration to collect and analyze informationof one thing. With the features of micro-blog, it has had an increasing effect on the construction of publicopinion environment in our country and its influence is even greater than some domestic mainstream media.We can say that micro-blog is making change of Chinese society, Chinese information disseminationpattern and social relations, government’s governance mode, especially the social management mode and as well as the governmental agencies’ coping method and public relation mode of the hot issues andinformation. Explore the way of disseminating information quickly and curbing the spread of false andmalicious information have become one of the core purpose of social management in contemporary China.To build a public opinion atmosphere that is suitable for social harmonious development actively, thegovernment need to make a deep research on the Internet communication and micro-blog and control thepublic opinion at all times. Meanwhile, explore and expand the positive effect of micro-blog actively bypublishing netizens-concerned information promptly and completely as well as current affairs in people’seconomic life through governmental micro-blogs. To achieve the goal, great progress should be made in thetimeliness of micro-blog information publication and validity of micro-blog message delivery.To strengthen the timeliness of transmission, the governmental micro-blog should:Firstly, improve the speed of micro-blog communication. The spread of micro-blog information hasthe characteristics of high speed, widely spread range, uncertainty of message authenticity. So thegovernmental micro-blog must increase the speed of information release, make effort to get new fact at firsttime, follow the development of the event and disseminate the latest truth to the public promptly.Secondly, increase government’s visibility. They should try to publish the focus issues that people pay closeattention to and release the content promptly. At the same time, put the message that the governmentattempt to tell the public into the content and actively guide public opinion.Thirdly, increase the credibility of the government, protect government image, carry out governmenttransparency, improve administrative efficiency, accept the oversight of the public at all times. Make surethe idea that the government execute the law honestly can filter into people’s minds and attain people’s trustwith good government image. Guarantee the public have the right to know and the right of speech, thus tobuild a good government image.Fourthly, have a good institution construction of governmental micro-blog and improve the medialiteracy of the related managerial staff. The governmental micro-blog should paly a public role to help thepublic find out the accurate information and value orientation. As the representatives of government, thereleased person can’t adopt personal feeling to the content and give evaluation of the content with personalfeelings.Fifthly, correct and make positive guidance of the negative information promptly. All the informationon the micro-blog spread quickly include the negative ones which may have impact on the governmental news. The government should know about the public-concerned news and correct and clarify the negativedirection of the news. In this way, make correct guidance to the public.Therefore, reinforce the research and thinking of the problems of the governmental micro-blogcommunication play an important and valuable role in strengthening the construction of socialist spiritualcivilization, improving the guiding capability of public opinion on hot issues and maintaining the socialsolidarity and stability.