| Of the20th century, with the rapid development of China’s economic construction,personal finance business of commercial banks as an emerging business of banks in the caseof high market demand quickly flourished, and gradually become the main source of profit forthe intermediary business revenue. Although the number of wealth management productssurged a day, but there is no corresponding legal system and flourished with the developmentof financial products, personal finance business has brought a lot of legal issues, there occursa dispute between banks and investors. Therefore, how to properly handle disputes, preventthe occurrence of multiple risk personal financial services, China’s commercial banks in orderto protect personal financial services can be healthy and smooth development has become animportant task.In this paper, the use of normative analysis, case studies, comparative analysis, etc.,increasingly emerged from China’s commercial banks process personal financial servicesoperation issues, combined with the experience of foreign commercial bank personal financialservices legal regulation, behind China’s commercial banks personal financial legal issues thereasons were analyzed, put forward some countermeasures for China’s commercial bankspersonal financial services legal regulation.In addition to the introduction and conclusion of this article is divided into four parts:The first part illustrates the basic theory of commercial banking personal financial services.This part of the meaning of personal financial services of commercial banks, the historicaldevelopment of a detailed discussion of the use of the agency, said the trust, said the theory ofcommercial banks and other personal financial services a theoretical explanation of the legalrelationship, explained the legal relationship of commercial banks Personal Finance nature.The second part is the reality of Commercial Bank Personal Financial Services. The part ofthe combined financial business case for the existence of the real problems of the sort, and thereasons behind the problem analysis. The third part focuses on the experience of foreigncommercial banks personal financial services legal regulation. This part of the United States,Germany and Japan, for example, through a comparative analysis of personal financial services of commercial banks in developed countries legal regulations, summarized and madeour experience to draw on.The fourth part of this article, is the core lies. The section from the perspective ofcommercial banks and investors to improve China’s commercial banks were asked personalfinancial services legal regulation strategies, including clear legal nature of personal financialservices; improve the legal right to run and relief mechanism; establish an effectivemonitoring system; perfect commercial bank information disclosure system of personalfinancial services; improve the legal protection of investors financial privacy; soundcommercial banks from civil liability to customers.Gradually improve through innovation and personal financial services law, so that ourmore robust in the commercial banking business of personal finance legal regulation, theinterests of investors also get very good protection, so as to promote China’s commercialbanks orderly comprehensive personal financial services and healthy development. |