Research On Chinese Commercial Banks’Personal Finance Business

Personal finance business is provided by commercial banks. Commercial banks fuse customer relationship management, fund management, portfolio management and other elements to form an innovative financial and service mode with comprehensive characteristics. At present, China has issued many kinds of personal financial products, with the trend of financial capital being invested in a wide range of areas, commercial banks has also expanded the scope of its personal finance services. However, the legal environment of our country for personal finance business is still not perfect, whether in the financial product design and sales or in customer risk assessment areas, there are a lot of differences in management. We are short of a unified and effective laws and regulations and financial supervision system to guide commercial banks properly, bringing a large number of risk information disclosure problems, there even exists fraud problems in the sales process of certain financial products. Therefore, with clearly definition of the legal nature of personal finance business, fully understanding of various legal problems of the personal finance services of commercial banks, establishing and perfecting of the legal system, strengthening of financial supervision, improving of internal control mechanism will all strengthen the legal risk management of commercial banks. It is practical significant to improve the regulatory quality and the level of supervision of commercial bank personal finance business and the healthy development of the personal finance business of commercial banks.