Legal Regulation Of Unfair Competition Under The Network Environment

The unceasing development of information technology and popularization, enabling thenetwork has become the current in the business competition to an important field and a newform, and the application of the network not only makes the traditional industry with a newvitality, and also a and a new economic growth point. However, the Internet as a new businesscompetition carrier, its itself also exist various problems, due to the laws and regulations lag,the traditional consciousness of rights and obligations in the virtual world is between theneglect and dilution, more and more competition for the interests based on the networkbusiness competition moral regulation failure, the network to some extent become a moraland legal light cannot illuminate the darkness. In order to get more profit, the businessmantake unfair competition time without scruple, and a threat to the healthy development of thenetwork business.Taking jinshan v. JiHu360and three border infinite network science and technology asthe research object, through to the case study on the network environment of unfaircompetition basic principle, analyses the network environment the definition of ACTS ofunfair competition, and network denigrate goodwill unfair competitive behaviorcharacteristics, and introduces the network environment of unfair competition other forms.Based on this, this article from the network market conditions and legislative regulation of ourcountry current situation under the network environment regulation of unfair competitionanalysis of the current situation, and in Germany and Japan’s experience and practice asreference object, and tries to establish a special law enforcement agencies, and strengthen theadministrative law enforcement, formulating relevant laws and regulations, perfect the legalsystem, improve the whole society anti-unfair competition consciousness and strengtheninternational cooperation and so on four aspects consummates our country under the networkenvironment of unfair competition law regulation. Hope this research to promote theperfection of the anti-unfair competition law and the realization of the network marketcompetition ordering to have the certain reference and reference value.