| Government is the most concentrated sectors of our powers, but also the master department of most social information resources, moreover, is protagonist and chief rules maker of press release. With the acceleration of the process of democracy in China, the awareness of the people in politics continue to strengthen, government affairs gradually open and information hyalinized day by day, society and people also pay attention to the exercise of supervisory powers in hand, coupled with the rapid development of the spread of the news industry, it makes our government press release real progress in contents, methods, etc. These advances changed the relationship between traditional government and people, strengthen the effective communication between the government, media and people, vigorously carried forward the spirit of democracy, enhance the ability to guide public opinion and handle onincident of government, these advances are also beneficial to establish a good image of the government of our country, and more to create a environment conducive to China’s international opinion.However, while improved, we should clearly recognize the shortcomings of the government press release. Influence of traditional Chinese culture, the ruling by man and official standard thinking are still serious in government management process, some official can not straighten out their own position, the country also lack the legal specification information system, the concept of rule of law is not strong. Meanwhile, the spokesman should not only act by the department leadership, the specialized capabilities need to be improved, we should pay attention to information released by the network press release, whether they have the professional competence, and not simply find other government personnel works part-time, and news released by the government must be accurate, objective and impartial. The former information gathering work of government press release do not put in place, the officials are not through extensive research to understand what the people know, need, think and hope, even if the investigation, the various departments also lack effort with fragmentation, each institutional management makes information gathering more difficult. Above problems have severely constrained the work of press release, but also affect the credibility of the press release.To solve these problems, in further advancing government press release in the future, we must build a government culture of democracy and the rule of law, put people in the forefront, make a legal system to guarantee government press release. Vigorously promote News spokesman specialization, we can hire a professional news enrich our team spokesman, and a good related talent reserve work. We should pay attention to the news information gathering before release, establish a government press release assessment system, perfect government news release interactive feedback mechanisms and carry out the system of accountability of government news release. |