Study On The Positive Energy Of Government Affairs Microblog

2011is the first year of China’s government affairs microblog.‘Positive energy’ is one ofthe2012top ten buzzwords in China. The term ‘positive energy’ embodies the contemporaryChinese people’s outlook on life and values, the pursuit of positive and valiant.As themicroblog become popular among the netizen,after recent years of development,thegovernment affairs microblog has gradurally possess the fuction of releasing the informationof government and social, guiding and standardizing the public opinion, strengthening thecommunication with netizens, and carrying out the public welfare activities.These socialfunctions gradually makes clear the Government microblog’s image of positive energydisseminator.This article summarizes the important fuction of the government affairsmicroblog in zhe current social stage.This article draws an important conclusion about the relationship between the positiveenergy and the positive,negative report.Namely the positive energy is not equal to positivecoverage, positive coverage may bring negative energy, negative publicity could also bringpositive energy.Negative energy is not equal to negative reports, positive coverage may alsobring negative energy, some negative publicity could bring positive energy. In the setting ofthe study period, the research choose four typical government affairs microblog and makecontent analysis to their respective government affairs microblog. Through the research,wecan get the proportion of negative reports,neutral reports and positive reports in the currentgovernment affairs microblog and get the data support for the present situation’s energytransmission of the government affairs microblog.At this stage, although the government affairs microblog has developed rapidly, but alsoinevitably has some defects in the process of development.This article discusses the defectsexisting in the current government affairs microblog during its development and try to find asolution to the problem.This article hopes that, through the investigation to the positive energy transmission of the government affairs microblog,it can puts forward constructiveSuggestions of development, and make contribution to the development of the governmentaffairs microblog.