Our Government Affairs Microblog Guide Public Opinion Situation、Problems And Countermeasures

The Micro-blog boom across China, impacting the psychology, habits, form of audience,largely improved information communication environment in our country. Facing the impactof the trend Micro-blog, the government of China take advantage of this opportunity,developed their own Micro-blog platform, namely government affairs Micro-blog. Thegovernment affairs Micro-blog preempted network battle field, in which Micro-blog is thecommunication carrier. In the government affairs Micro-blog, the government releasedgovernment information, communicated timely, clarified the truth of social event, dissolvedcontradictions and dissolved public opinion openly, which provides a very good publicopinion field for internet users.Nowadays, the right to know, the right to express and the right to participate politics areconsidered more and more important by the public. Public opinion had become a way ofexpressing demands and influencing the decisions of government. However, public opinionwithout guidance brings nothing good to the government and the people. In the present, thereare a few of Micro-blog users manufacture and manipulate public opinion blindly, which willhinder the things quickly, reasonable solution, even will induce group incidents, In this time,it is the necessary for the government affairs Micro-blog to clarify the situation and conductpublic opinion.This paper focuses on present situation and problems about government affairsmicro-blog at the public opinion guide, and countermeasures how to improve some centralissues. This paper has four parts: the first is the preface, clear the author’s research purpose,introduces the basic situation of the China’s government affairs Micro-blog at the publicopinion guide and the present research situation, which uses the research methods of literaturestudy. The second part researches the status and the present situation of China’s governmentaffairs Micro-blog at the public opinion guide, using depth interview method to probe into thenecessity and possibility of government affairs micro-blog at the public opinion guide. Thethird part discusses the problems of government affairs micro-blog at the public opinion guide through the investigation and statistics. The fourth part puts forward to strategies andsuggestions how to improve government affairs micro-blog at the public opinion guide,hoping that can offer reference for relevant department.