Linguistics Creative Car Stickers

In recent years, slogans become hot spots of the academic research,and it refersto sociolinguistics, pragmatics, national cultural fields, but the research about theemerging creative sticker slogan is just beginning. This paper adopts the methodsocial linguistics and three plane theory, A comprehensive analysis of the language ofsymbols, signs of the creative features of cause and effect of the use of social factors.We put forward the corresponding countermeasures according to the differentproblems, to regulate the use of creative sticker.The data collection time mainly in2010December to2012April, to obtain datawe mainly through field investigation, questionnaire survey and supplemented by websearch, interviews, collected more than1150car instances. Corpus of authentic andextensive source,these help us to study this new language phenomenon in-depth andmeticulous research.The whole thesis consists of seven parts:The first chapter, introduction. Mainly introduces the origin and definition ofcreative sticker, survey and research methods, theoretical basis, research object andthe source of corpus, the research goal and the research significance.The second chapter, analysis of creative sticker grammar. This chaptersummarizes the grammatical classification and grammatical features of the creativesticker. Through analysis of mood classification and structural classification ofcreative sticker slogan sentence, more creative sticker slogans using imperativesentences, declarative sentence, compound sentence and complex sentence,using morethan the simple sentences, but it always omitting related words, some creative carstickers have common characteristics in structure.The third chapter, pragmatic analysis of the creative sticker. This chapter studiesthe creative sticker generalized rhetoric, analyzes the pragmatic presupposition andpragmatic characteristics. Creative use of rhetorical sticker is the highest frequency ofmetaphor, exaggeration, parallelism, with unidirectional pragmatic study ofpresupposition in the characteristics of creative sticker, mutual understanding andconcealed; creative sticker and rich meanings, humorous, unique fashion, extremeexaggeration and pragmatic characteristics.The fourth chapter, the semantic analysis of creative sticker. This chapter studiesthe creative sticker semantic features, semantic features and semantic entailment.Creative sticker with reminders, humor and other functions, different social groupsusing quantity reminder sticker is most, to some extent reflects people’s mental andpsychological for an entertainment.The fifth chapter, causes and influencing factors of creativity in car production.In the analysis of creative sticker the subjective and objective causes of basis, usingSPSS17.0for data processing, the questionnaire results show, main factors affecting the creative sticker language are age>occupation>education>gender.The sixth chapter, language problems and standardize the creative sticker. Thischapter describes the language symbol classification, creative car problems and thecorresponding countermeasures. The research we found that creative sticker existinglanguage not civilization, non-standard problems, suggestions according to thecharacteristics of different groups in accordance with the law of language to bestandardized, in order to enhance the image of city civilization, constructing languageharmony social life.The seventh chapter, the conclusion. Summarizes the creative sticker in grammar,pragmatic, semantic and other characteristics, the use of the status quo, as well as theinnovation and disadvantages of this study.The three plane theory analysis as the main body, combining social linguistics,adopting the method of empirical study, a large corpus of collected for statisticalanalysis, exploring the factors of the causes, development and influence, and theexisting problems, putting forward the necessary advice and strategy, in order tostandardize city language life, enhance the image of civilization city services. Thisstudy not only can enrich the research perspective of creative sticker, but also canenrich the social linguistics and the research content of city of linguistics. It isconducive to building a harmonious city language environment.