Non-clinical Services In Public Hospitals Client Perception And Marketing Strategy Recommendations

With the development of China’s medical industry and increase of patient demand,‘Non-clinical’ service industry born out."Non-clinical" services industry includes thetraditional socialization of logistics and quality care, which aims to release the burden oftraditional logistics management model, brought to the hospital, and increase patientsatisfaction!This essay utilized a non-clinical service industrial leading company as a case study,applied school learned relevant theory of customer service perceived value, and combinedwith in-depth market survey as well as the data gained from group discussion, to analyzeand summarized the non-clinical service industry customer perceived value and needs,proposed a practical recommendation in marketing and management.The research method which used in this essay include: Bibliography reference, marketresearch, in-depth interview survey, group discussion, case study, and inductive reasoningmethod. Applied the mature client perceived value theory and service marketing theory to‘non-clinical’ service marketing research.This essay proposed a non-clinical service client perceived value model, by conductingcase study, market research and combined with the theory of client perceived value; basedon this model&the relevant service marketing theory plus self-experience in non-clinicalservice industrial marketing, the author raised up recommendations to help non-clinicalservice company to obtain competitive advantage in the market.