Chinese TV Health Program Study: Status, Problems And Solutions

Life nurturing is a popular topic to the whole society.At frist,the article pays close attention to the current upsurge of life nurturing and the numerous TV programmes of life nurturing.Then,the article traces the development of our country’TV programmes of life nurturing simplely and makes a detailed analysis of the status of the life nurturing TV programmes.On the base of the analysis,the paper points out the problems of the life nurturing TV programmes in five aspects,such as the fuzzy position;the defects in programme production;various problems occur in the contents of the programmes;lack of a great variety of programme form;and the band building ability is weak,the excellent programmes are few.The lack of related laws and regulations,the weak supervision of the government and people’poor knowledge about health are all parts of the reason why these problems exist.But mostly,it results from the negative impact of TV media’ecological environment on the TV programmes of life nurturing.For instance,the competition between TV stations leads to the the excessive pursuit of audience rating and the media’s social responsibilities are ignored.Also,the blind pursuit of the sensational effect of the entertainment takes precedence over science and rigorous nature.Therefore,on the problems existing in the current TV programmes of life nurturing,the article raises the corresponding solutions from two aspects,as the TV media,a people-oriented concept should be established,the entertainment and social responsibilities should be balanced,regulating the promotion and the advertising of medicine,different programme positions and various programme forms should be developed,establishing the professional team and Strengthening the ability of brand building;as the government,the related laws and regulations should be established,and the supervision mechanism of TV should be improved.The article hopes these measures will ensure the TV programmes of life nurturing of our country a good and lasting development,and improve the health of the whole nation.