Talk Linen, Hemp Visual Performance In The Design

Linen has a long history and the cultural and economic development of our country have been changing, linen, hemp rope used to design also showed unprecedented advantages:first, it has a representative in China, the designers create rooted in China’s "universal design" need to excavate the traditional resources of our country, to enter into the Chinese tradition, and on the basis of traditional concept to create good design. Second, the cultural resources of competitive advantage for the competitiveness of the design is becoming more and more important, China grass as a long cultural and historical resources are in a position of more and more can not be ignored. We should good at using resources and traditional culture of China, body odor, study and understand its special, dig out the inherent in "China grass" commercial, let ma out of cheap, rough, old concepts and impression, adapt to the contemporary people’s aesthetic, efforts to create both Chinese traditional spirit and conforms to the modern visual fit something, let it with renewed vigor into the market.In the trend of global integration, how to explore Chinese culture,"make the past serve the present", how to make our visual design has the excellent quality of Chinese and Chinese face, melting in the West and the integration of traditional and modern, both for the inheritance, the development of Chinese culture of responsibility, but also the pursuit of higher efficiency considerations in business, but designers must solve in coping with the global competition environment problem. The end is the local culture, and the other end is connected with the international trend, east, west two different leg forward. It is not only influenced by the maternal culture, but also by the impact of foreign culture,"two legs" to stop the pace of modernization, show pluralism,mixed state.This paper will set out from Chinese traditional summary hemp advantage, contemporary consumer psychological trend, thinking the creation method, interesting and contemporary visual performance.