Study On The Government’s Role In The Contemporary Social Opinion-field

In new media age, the current Chinese social media field has been divided into two sides:one is the official media field which is composed of the Party newspaper and Nationaltelevision; the other is the public media field contains portals, mobile TV, virtual community,blog, podcast, micro-blogging and other new media. With the new media penetrating intoevery aspect of Chinese society,which is undergoing profound changes, channel for theexpression of public opinions become more smooth and even "grassroots" showsunprecedented enthusiasm in participating in politics. These changes put forward tremendouschallenges to part of the traditional media’ views and positions,that makes " A place for one "into "A public for everyone" and have a revolutionary impact in the news production field.Currently,the field of news production is closely related to the network expansion.Under such circumstances, the greater relevance and effectiveness of the governmentgive guidance to the public opinion,the bigger the overlap field of the two public fields is,and the more harmonious the society becomes; On the contrary, the Government and themainstream media on behalf of it will confront the risk of losing influence, which presentsnew challenges for the role positioning of the government in public opinion field.In contemporary complex field of public opinion, coordinating a variety of complicatedsocial relationships, strengthening various important public communication and promptlyrecepting the spread of sensitive news have significant social meaning and realistic meaningto the government. Guiding and controlling the trend of public opinion is an importantstandard of measuring the level of ability of government decision-making departments and italso has a significant effect to deal with various types of emergenciesThis research just confront such a real and urgent problem: in the new media age that"everyone can be a television without a license", how should the government adapt to thechanges in public opinion in order to make the mainstream ideology seeping into the publicopinion, thus standing on the position of party’s spirit and policy, through the interpretationof different roles to achieve the maximum overlap between official and public opinionfield,further more, making it to be a powerful booster of building a harmonious society andeven improving our country’s image.On this basis, the paper also attempts to further explore the importance and feasibility ofestablishing relevant system and mechanism of role positioning of the government in thecontemporary opinion field. Meanwhile, from the perspective of academic significance,combining with public administration, journalism and communication concepts, we analyse the processing means, defects negligence, and countermeasure programs of specificorganization or individual while they face the typical field-oriented problems in contemporaryopinion field. This research will guide the study of occasional behavior of government’s roleinto a normative track and provide an academic reference.