On University Website Translation Strategies

University English websites are increasingly playing more and more important rolesin introducing universities to the outside world．However, its effect of publicity is not thatobvious, which is mainly due to huge differences between Chinese and English websites interms of language and culture．This thesis makes a tentative study on C-E translation ofuniversity websites in light of Skopos theory from the perspectives of translation strategiessuch as interpretative addition, rewriting and non-translation, and hopes that throughanalysis and research, the present writer could provide some guidelines for future writerson university English website building and optimization.