Television Public Service Ads As Audio-visual Teaching Resources Spreading Traditional Chinese Culture

With the rapid development of China’s economy and the rise of the internationalstatus, InternationalChinese education has gradually developed into a businessconcerning the country and the nation, whose main purpose is to promote Chineselanguage and spread Chinese culture in the world. Thus it can be seen that Chineseeducation includes the teaching of Chinese as a foreign language as well as the spreadof Chinese culture.As a new teaching mode, Audio-visual teachinghas always been a very effectiveteaching method in the second language teaching, and provided a broad platform forthe international spread of Chinese. Chinese traditional culture is the soul andquintessence of Chinese culture and leads the direction of Chinese culture. Televisionpublic service ads are a form of social education and cultural transmission usingadvertising as transmission carrier. As a resource for the audio-visual teaching ofChinese as a foreign language, its vivid advertising language, the real drama sceneand rich ethnic culture will make forstudents’ exercise and training in verbalexpression ability andcross-cultural communication ability.It is the key of thedevelopment and choice of the audio-visual resources to improve students listeningand speaking skills and spread Chinese culture better and faster.This paper, from the angle of dual theory of audio-visual teaching and cultureteaching, by comparing television public service ads with other audio-visual teachingresources, finds out television public service ads’ advantages as a resource for theaudio-visual teaching and, taking television public service ads "chopsticks" as theexample, carries out specific teaching practice. It proves, with facts, the feasibilityand applicability of television public service ads, as a resource for the audio-visual teaching of Chinese as a foreign language, to spread Chinese traditional culture.Theauthor hopes thatthe study can provide a way of thinking for audio-visual resourcesselection and the teaching of Chinese as a foreign language and can play a positiverole in promoting Chinese and Chinese culture at the same time.