Application Of Color In The Design Of Brand Image

Content：Color. From that day the beginning of human, the color has been playing itsrole. From the early people think the color is a physical optical reflection phenomenon,the role of color just resolution and memory. With the continuous development ofhuman civilization, psychology, physiology, philosophy, aesthetics of color. In the"visual thinking" put forward in the book is not simply reflect physical vision, visionis an organic combination of physiology and psychology, the psychological andphysiological any split and discuss color is not rigorous and lack of scientific thinking.In a high-tech and Internet Oriented today’s human civilization, color is to be moreand more people pay attention to. Color from pure discrimination in passing so far, inretains its distinctive identification at the same time, but also in human perception,mind, spirit demand has been great development and great progress. People began tounderstand and analysis and more thorough knowledge of color, abundant materialculture at the same time, people’s desire for spiritual resonance began to rise, thismakes the most can stimulate human visual means: color begins to return to humanvision. In this paper, some from the point of view, one aspect of an ordinary but not toignore in the design field to try to interpret the role of color application, effectiveness,efficiency, and how to reasonably in design and business in the use of color, how tomake the color and design as well as the audience groups are unified organically withperfect harmony. Brand image in the inquiry, brand, brand culture and design, productdesign, and focuses on the color in this area plays a role, and strong proof color doesnot play a role, but play a key role. After careful analysis of color and brand image,will also discuss how the fusion, appropriate, skillfully integrated into enterprisethought, into the personality audience consumer designers to express thepsychological, is inseparable with these with color. This is the charm of color, thecolor of the magic. How to use the rich life charm of color, and magical color, how tomake the enterprise culture and enterprise spirit inheritance and show in good use ofcolor at the same time, is the enterprise brand, enterprise commodity products aremore and more people see the future will attract consumers, and willing to buy, how ashort time to let their own brand the image gives the most profound impression. Thisis to study this content, in the seemingly no singularity problem, there are aesthetics,sociology, the comprehensive discussion and Research on the marketing andpsychology and so on.