The Evolution Of The Psychological Condition Of Consumers In Chinese Early Films

The birth of Chinese film consumption is not a segment which suddenly showed up, but a progress of emergence, transition, blending, screening and prosperity. This process was most closely related to the condition of the movie industry development. On the one hand, film consumption is the essential part of the film industry chain, On the other hand, the evolution of the psychological condition of consumers reacted on the growth of film history and consumers’ aesthetic shifts.Chronologically, each chapter of this paper is studying the evolution of the psychological condition of consumers in chinese early films on three aspects of the spaces to see films, consumer types and psychological condition of consumers. At the time of film birth.consumers paid attention to the " conjuring" and "entertainment".with the development of film industry, film was separated from traditional opera depended on independent filmvorfuehrraum, consumers extended their attention to the content that including independent character, business marketing and film stars in sex and the city. When The Anti-Japanese War broken out, film consumers not only accepted the slogan of "save our nation from subjugation and ensure its survival" in each films, but also were immersed in entertainment to escape from the menticide. And after The Anti-Japanese War, the psychological condition of consumers in chinese early films developed with diversity.