Impact Of Electronic Commerce In Graphic Design To Consumers

With the continuous development of economy and technology, the emergence of a new way of product distribution in the community- e-commerce. At present, we will e-commerce is defined as an electronic information network as the basis, a trade production, marketing, sales and distribution activities, the emergence of electronic commerce, which greatly promoted the development of the global economy and trade. At the same time, the emergence of e-commerce has gradually changed the way of life and people’s ideas, so that consumers will be able to buy their own homes the demand of goods. Now, the growing variety of goods, product homogeneity is emerging, how to make their goods sold to the fore, so that consumers never forget, to stimulate consumer desire to buy, many businesses have become a serious problem. The study found that print advertising has become a commodity itself first card, commercial advertising can give consumers the most intuitive first impression, therefore, how to design a good print ads to attract consumers’ attention and stimulate consumer desire to buy, has become a problem all businesses and designers are most concerned about.Graphic design is done for the purpose of strengthening sales design, the design has been widely used in the advertising posters, billboards, websites and many other areas. Reasonable advertising design, the first time be able to grab the attention of consumers, consumption and further arouse the enthusiasm of consumers, causing the consumer buying behavior for businesses to provide profits. This paper selects the e-commerce advertising on various media, print ad design to color, text, images and other elements as a starting point, combined with various types of consumer e-commerce to its own characteristics, the rational use of literature, analysis and other research methods, through the analysis of a typical e-commerce advertising case, analysis of print advertising on consumer purchase decisions play a role, through the analysis of the current situation, and then make graphic design in today’s society, the development under the new situation and improve the direction. Print ads designers should design the future of e-commerce should be in print ads in combining e-commerce and social media to its own characteristics, different characteristics closer to the moment the consumer is designed with humane print ads. In graphic design, the designer always grasp the latest form, so close to the international trend of their own design.Development of this paper is to play for the business graphic design of a certain reference, a reference to each e-commerce businesses advertising design. How to further develop the characteristics of e-commerce.