Supermarket Shopping Bags Visual Design Of The Study

Through investigation, Changsha, Hunan RT-Mart, Wal-Mart and a new good supermarkets and other large integrated class using reusable shopping bags and have the purchasing power of consumers, that the current supermarket shopping bags visual design status and consumers to use reusable shopping bags supermarket rate and satisfaction rate. In the survey, found that the current supermarket shopping bags in the visual design of many problems still exist, the specific performance style simplistic, drab, functional single, four aspects of the information is ignored. Leading supermarket shopping bag causes of poor visual effects include three aspects:Driven by economic interests, material quality constraints, design concepts behind. In this study, this series of problems for the reason that the designer must quickly improve the visual design of supermarket shopping bags theoretical system build, the build system in the process, to grasp the common combination of theory and personality theory, following the aesthetic principle, the principle of innovation, humane principles, information principles, general principles, while in the supermarket shopping bags visual design requirements easy to focus on the applicability of the visual aesthetic, intrinsic cultural, information transmission of unity. Therefore, you need to supermarket shopping bag design new paths, so that supermarket shopping bag design is more focus on consumer sensory experiences and psychological characteristics, to maximize their effectiveness, to be truly " beautiful, practical, environmental protection".In this thesis, supermarket shopping bags visual design for the study, for supermarket shopping bags through the visual design of market research to summarize our current supermarket shopping bag on the visual design of the problems and shortcomings, as well as their impact factors in-depth analysis, and according to research, analyze the results re-positioning of reusable shopping bags to the supermarket, to find consumers can improve the visual impression of reusable shopping bags supermarket design methods to improve the visual design of supermarket shopping bag information brought added value to consumer by supermarket shopping bags dependence, which is really replacing supermarket plastic shopping bags, reusable shopping bags to the supermarket can follow exploitation of consumers, to achieve environmental results. Select this thesis supermarket shopping bags visual design as the main object of study, consumers pay more attention to the psychological characteristics and senses, therefore, the thesis research value.