Application Of Adaptation Theory In C-E Transaltion Of Publicity Material Of Enterprises In Changsha Area

With the Adaptation Theory as guidance, the thesis has done a case study on the company publicity material between Chinese and English and made an overall analysis of the respective characteristics of Chinese and English, and the analysis is carried out by the methodology of parallel text comparison and then made an investigation on the collected data of C-E translation of company publicity material and pointing out the existing problems in light of the Adaptation Theory. Simultaneously, It analyzes the causes and the standards the thesis analysis sticks to, then, on the basis of the formal features of Chinese and English company publicity material analysis, the thesis makes a classification of the problems from the angle of genre, linguistic level and culture level respectively.At last, the thesis put up the solutions to the problems pointed out in the thesis under the guidance of Adaptation Theory in the hope of opening a new perspective for the translation of such materials as well as making some reference to the improvement of the overall quality of such materials and help with the translation of translators.It applies an analytical case study method to carry out the investigation. A comparative study is made from the aspects of genre conventions, style conventions and culture conventions to find out the differences between them and existing problems and the optimal translation strategy on publicity materials of enterprises in Changsha area. The solutions are put forward from the angle of linguistic level, cultural level, context, pragmatic strategies, salience of the translator, salience concerning purposes and norms.With the study, the thesis has proved the utility and rationality in translation practice, and rebounds to achieve the maximum positive publicity effect. Thus, it will render a better service to industry enterprises.