The Application Of Folk Cloty Production In Advertising Design

Abstract:An arts and crafts worker to manual labor on a variety of raw materials for processing or treatment, and ultimately making it unique artistic style products, civil fabric is an important part of. Each of its design life and production practice of long-term, their wisdom and creativity into the fabric production techniques to create dazzling works of art of living; they are the inner feelings of the people, free will and life dynamic fully demonstrated.The modern design is arts and crafts in a new era of development and the continuation of the arts and crafts to adapt to the modern development, modern design and design ideas, principles need to continue to learn, to constantly improve at the same time retain their own unique artistic style. Modern design, especially graphic design also need to fully learn and learn from the methods of the various manifestations of, on the one hand, for more efficient transmission of information, but it is also changing to meet the consumer’s individual pursuit and aesthetic conditions.Graphic design application status through the arts and crafts in the production of materials for arts and crafts in the graphic design single, single performance, showing the way to a single issue, plus crafts applied research is mainly to graphics, color elements, the departure from the civil fabric production techniques in the graphic design the civil fabric production techniques more comprehensive study.Look back to the civil fabric performance, combined with the actual situation of the graphic design to explore new methods of expression, rich performance in the form of print ads, induction and to attract the attention of consumers, to provide a theoretical support for the designer.