Chinese Photograph Market Normalize Explore

Art of market-oriented operation is one of the important cornerstone to support developmentof contemporary art, in the west has set up strict operation mode and industry norms. Andphotography market operation as one of the new branch, its history is only30years even in thewestern developed countries. It is both a primary domain and a high speed development ofchaoyang area. This paper tries to draw lessons from the successful experience of other artmarket operations, to comb the photography works, the history of marketing operation,components and related problems, in order to explore a suitable rule for China’s nationalconditions of photography art market operation.The core question of this paper is:One, through research, combing the history and the general situation of photography marketoperation at home and abroad, exploring its law of development, sum up the experiences of thegain and loss.Two, making a deeply understand photography market operation status, and then discussesthe composition of its elements: including:(1) from the perspective of art value, history value,scarcity value to explore the value of the photography market operation;(2) studied from theAngle of commercial code all kinds of photography trading form characteristics;(3) attachesgreat importance to the art comment on photography marketing important link role, and regulatethe necessary academic integrity;(4) standing on the position of consumer reflect the value ofphotography market operation.Three, discuss the future trend of Chinese photography market operation: photography iscombed the history of the Chinese photography market history coordinate; Do morecommunication with western photography market is China photography market comparingcoordinate; Trends and frontier studies need Chinese photographers pay attention to the directionof the market; And for maintaining the health of the market order, China must establish anecessary system of legal norms and policy currently.