| Popular network language is not these years there, but in the Internet began in China has formed its embryonic form. At the beginning of this century, network hot words and the new words on the horizon, if say in the last century90’s popular language of network only as a kind of new things new words, then, especially in the beginning, from the beginning of this century and even today, along with the national social legalization, democratization construction advancement, the state civil servants (including the top party and state leaders) using a virtual world dialogue with users, the users using the virtual world politics, as an important approach to network has become the national official, public welfare activities, popular language of network has formed a distinct characteristics in the virtual world of information media. As everyone knows, new words a, namely hot fire. Network language is gradually evolved into the main force of the virtual world media messages, many language in ordinary life, or transfer the information used by the people, the system shows the netizens wisdom, thoughts and mental state, have very high popularity and click rate, through it, can express more a part of special stage a special group of people desire, life and language.Popular language of network is the key factors to form the network culture, it not only has the nature of popular culture, but also has specific characteristics unique. The network language focus on reflecting method unique, therefore promotion of the key, the network language the way a thing as the hub of thoughts and emotions, but these fashionable words often "spring into fame", plays a relatively high "creative" and "transfer" of the important role. Network culture comes from the masses culture, due to changes in transmission environment before the emergence of the network world environment rebirth and grafting. So the network language of the characteristics of the mass culture, and the implementation of such characteristics of developed and the number of roots increased by advanced means of the network, so the six was characterized by a more vivid display.The main contents of this paper:firstly, reviews the historical development of network popular language, describes and discusses the present situation, characteristics and development trend of network popular language; secondly, the paper from the angle of culture, with the development of network popular language, the social public opinion Pan-China construction in the presence of side culture communication barriers the problem and the new generation of comprehensive analysis, the favorable conditions for both birth and spread of popular Internet language, and points out the existing problems in public life; third, puts forward some countermeasures, based on cultural direction and value analysis, pointed out the carnival culture of the web, the on the necessity and possibility of the biased Deputy cultural norms and guidance, and puts forward the main strategy and adolescent multi-pronged reverse network popular landslide to vulgar direction accept safeguards traditional culture. This paper attempts to make their own innovation, in some aspects, firstly, looking from the two aspects of the necessity and feasibility, the full discussion of the popular language of network global and necessity. Secondly, using the Internet and report data, impact on the popular language of network made a preliminary evaluation. Thirdly, combining with the popular language of network course spotted the trend and fashion and style statement to change. Believe that the rational regression under the guidance of the government and society to inform understanding, popular language of network will not only become a netizen expresses the aspiration channel, will be more accelerated further, the views of the public and democratic, cultural environment of the network will also entered a new stage of healthy, orderly development. |
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