| Book is a bridge by which children know and understand the world and the way theytransform objective external world into a the subjective spirit world. It will lead youngchildren to the gradual introduction of rational thinking, emotional thinking through thecoordinated use of the eye and brain, and gradually improve the child’s comprehensive ability,and accompanied by a child’s mental growth of enlightenment. Book plays an important rolein fostering children’s life and the future life and values orientation.The visual design of Infant books has a unique artistic, interesting and functional,playing an important role in the Enlightenment, and the children’s early education inelementary education. Aesthetic arts havs a far-reaching impact. For Infant book designer,they must fully understand the psychological characteristics of the Infant children of all stagesof development; only by understanding the child aesthetic psychology can they grasp Infantaesthetic needs, and offer good design for the Infant children according to their psychologicalcharacteristics for the enlightenment books. This paper studies of the parent questionnairefrom the Oriental Early childhood institutions exerting the diversified social stratificationtheory and the theory of consumer psychology, finding the major consumer groups of Infantbooks for the children’s groups and young children, and from a psychological point of view,analyzing consumer groups feature. Examined by the research design of Infant Children’sBooks Shape book market, combined with books’ shape of flipped open, torn case studies andopened way, the design changes the shape and appearance of children’s books, deducing theinteresting principles of scientific principles, the principles of security and special educationdesign principles.By searching and reading a lot of literature, combining the way in the field of market andthe research questionnaire, the paper obtained large amount of data, summarizing relatedliterature, the study of the theory and data analysis, under the guidance of the interestingprinciples of scientific principles, the principles of security and special education designprinciples, considering the low Cub book feature size, structure, material, color,enlightenment and other factors in design practice, the final design is suitable for elementaryeducation stage Infant Children, which is to meet the actual needs of the consumer groups ofInfant Children. And it plays the role of theoretical support for the design of children’s booksin China. |
