Intercultural Communication Animation Culture In China

With the continuous development of China’s original animation, such as Japan, theUnited States production of animated film introduced in many countries, as well as therapid increase of its production levels; More from China central television (CCTV) tolocal stations broadcast in China; What we watch, understanding, love, popularity ofanimated characters, storyline, and characters of clothing accessories, and so on, moreand more gradually, animation in an unstoppable momentum, gradually came into ourlives (especially young people). Cartoon characters destiny, historical background,cultural implication, which greatly affects children in today’s society, juvenile, youth, andadults. They grow up This is exist as a fact.Because the love of animation, meanwhile produced animation by-products; Isproduced by the initial simple keys pendant, card holder, toys, etc., after is the adornmentof the clothes, daily necessities and so on, development to the present has come toeverywhere in the animation advertising, cartoon characters, etc., this is animation effectsand application in our daily life; Animation in effect on the level of our cultural life,performance more deeply. For example: plot serial books, brochures, etc. Secondary yuanculture is the culture of animation deep into our life is one of the form.Secondary yuan culture is our today’s society rapid development under the newcultural product, has great vitality in the youth, youth, I was appalled by the influence of;The occurrence and development of everything has positive and negative two aspects; Ifthings get healthy development positive aspects will be benefit for society andindividuals, have positive effect on the progress of the society; Vice will have a negativeimpact. Carries on the thorough investigation and study has profound practicalsignificance. Due to secondary yuan culture at home and abroad research results,research has not yet been forming less from the perspective of media, advertising, so thisarticle research has certain innovation significance more.This paper USES the communication, advertising, psychology, statistics, consumerculture theory knowledge, the phenomenon of large Numbers of questionnaires, analysis,Basis, study the secondary yuan exist as a kind of cultural form, should be how to carry forward the positive, avoid negative factors, secondary yuan culture to make morehealthy developing, with its unique charm.