On Sportswear Brand Logo Design

With the development of times and abundant of cultural lives, people pay moreattention to the brand when consuming. In the field of consumption, consumer will beinfluenced by fashion, clothing style, personal preference as well as brand value. Brandlogo reflects the character of clothes and even carries cultures of apparel business andthe whole nation, which contributes a lot to the improvement of brand added value.Logo, presenting the character of clothing, will carry the culture of the clothing businessand even the character of the whole nation. As the part of logo, brand logo carries somecertain internal information and cultural spirits through special symbolic languagewhich give people deep impression.This essay will only analyze the design of sportswear brand logo, and have aresearch on brand logo domestic and overseas. The research methods and procedureswill be provided. Sportswear will be divided in to3categories, i.e. leisure sportswear,recreational sportswear, professional sportswear.The research will be going on from the originality and name of sportswear logodesigning and the combination of graph and pattern and will have a deep analyze on itspattern and implied meaning. The basic law on originality and color combination ofsportswear logo through several examples of sportswear logo will be obtained.Meanwhile, there is a close connection between the successes of logo design andrecognition because of network era. Therefore, how to remodeling consumer group andrelated communication media also should be considered when designing.As the research shows, sportswear logo covers various forms, methods andconnections. Consumers will recognize the brand logos, satisfying content requirementof sound, form and meaning. In that case, better identity and transmissibility will be got.The pursuit of personality, the focus of beauty, the carrying of cultures and applicationeffect has gradually become a new trend. During the new media period, the way todesign more diversification sportswear logo should be a topic further researched.