| The21st century is the century of the ocean, the ocean has become one of thefastest-growing region of the world tourism development. In recent years, Hainan Island alsovigorously develops tourism denpendis on its natural and geographical advantages, in thenational policy advocacy. However, due to entering the travel market too late, lacking ofassociated management experience, increasing of fierce competition in the internationalmarket, lead to the tourism in Hainan Island develops slowly. Face of both internal andexternal severe situation, the Hainan International Tourism Island must established its ownbrand image in order to stand out in the competitive international market. As the coreelements of the brand image promotion, logo often epitomized tourist attractions and culturalconnotation. This article seeks to complete the design and research of Hainan InternationalTourism Island brand logo in the theoretical framework of the Fine Arts, through fieldresearch, systems analysis, data consolidation on the tourism resources in Hainan Island. Thepurpose is to enhance the brand image of Hainan Island, and expand tourism awareness, toattract consumers to drum up business.Part I: Summary. Summary of domestic and foreign island tourism brand logo ResearchSurvey, as well as the research significance, methods, scope, terms, glossary of this issue.Part II: The brand background investigation of Hainan Island.Understanding the HainanIsland from the geographical and cultural elements, target customers, the tourism markettripartite.Part III: The brand visual image research and positioning of Hainan Island. Throughvisits, field trips, web-based survey method to complete the design and surveys andquestionnaires statistical work of questionnaires, thus further accurate positioning of visualbrand image of Hainan Island, that the cultural spirit of highest state and tremendousresources of marine culture and tropical fauna and flora.Part IV: The design and research of Hainan Island brand logo. Respectively, from thethree elements that logo form composition, shape and color t to design and research theHainan Island logo.Part V: The promotion and evaluation of the Hainan Island brand logo application. Part VI: Conclusions and shortage.The design of Hainan International Tourism Island brand logo is the concentrated carrierof the entire tourist culture, environment, features, and many other elements, is also thetourism visual identification symbol of reaction the spiritual connotation. Its distinctive imageis the most intuitive visual business card handed visitors.It is very important to absorb and learn natural features, geographical and culturalinheritance in the logo design process. If we do like this, it can meet the pursuit of modernfor natural diversity, to improve the visibility and reputation of Hainan Island in international,to carrying forward Chinese Tourism and Culture. |
